Privacy policy

Privacy Policy
This Privacy Policy outlines how www.raysdanc.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase on the Site.

Contact
If you have questions, require further information about our privacy practices, or wish to file a complaint, please contact us via email at service@raysdanc.com.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, interactions with the Site, and details necessary to process your purchases. Additional information may be collected if you contact us for customer support. In this policy, “Personal Information” refers to any data that identifies an individual. Below is a summary of the types of Personal Information we collect and why:

  • Device Information

    • Purpose: To ensure the Site loads correctly and to analyze usage for optimization.

    • Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.

    • Disclosure: Shared with Shopify, our processor.

    • Data Collected: Web browser version, IP address, time zone, cookie data, viewed sites/products, search terms, and interaction patterns.

  • Order Information

    • Purpose: To fulfill orders, process payments, arrange shipping, provide invoices/confirmations, communicate with you, screen for fraud, and share relevant product updates or advertising (based on your preferences).

    • Source: Provided by you.

    • Disclosure: Shared with Shopify.

    • Data Collected: Name, billing/shipping address, payment details (including credit card numbers), email address, and phone number.

Sharing Personal Information
We share your Personal Information with service providers to fulfill orders and deliver services, as described above. For example:

  • We use Shopify to power our online store. Learn more about Shopify’s privacy practices here.

  • We may disclose your information to comply with laws, respond to legal requests (e.g., subpoenas), or protect our rights.

Behavioral Advertising
We use your Personal Information to provide targeted ads or marketing communications we believe may interest you. For example:

  • We use Google Analytics to understand Site usage. Learn more about Google’s practices here. Opt out of Google Analytics here.

  • We share Site usage, purchase history, and ad interactions with advertising partners, sometimes using cookies or similar technologies.

  • We use Shopify Audiences to display ads to potential buyers who may be interested in our products.

For more information on targeted advertising, visit the Network Advertising Initiative.

Opting Out of Targeted Advertising
You can opt out of targeted ads via:

Using Personal Information
We use your Personal Information to provide services, including selling products, processing payments, fulfilling orders, and updating you on new products, services, and offers.

Retention
We retain your Personal Information for our records after an order unless you request its deletion. For more on your right to erasure, see the “Your Rights” section below.

Automatic Decision-Making
If you reside in the EEA, you have the right to object to automated decision-making (including profiling) that significantly affects you.

  • We do not engage in fully automated decision-making with legal or significant effects.

  • Shopify uses limited automated decision-making to prevent fraud, such as temporarily blacklisting IP addresses or credit cards associated with repeated failed transactions.

Cookies
Cookies are small data files downloaded to your device when you visit our Site. They enhance your browsing experience by remembering preferences and actions, eliminating the need to re-enter information. Cookies also help us understand Site usage.

We use functional, performance, advertising, and social media/content cookies to optimize your experience. For a detailed list of cookies, refer to Shopify’s cookie list.


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Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session

Reporting and Analytics

Name Function Duration
_landing_page Track landing pages.             2w
_orig_referrer Track landing pages.             2w
_s Shopify analytics.             30min
_shopify_d Shopify analytics.             session
_shopify_s Shopify analytics.             30min
_shopify_sa_p Shopify analytics relating to marketing & referrals.             30min
_shopify_sa_t Shopify analytics relating to marketing & referrals.             30min
_shopify_y Shopify analytics.             1y
_y Shopify analytics.             1y
_shopify_evids Shopify analytics.              session
_shopify_ga Shopify and Google Analytics.              session


Cookie Duration
The lifespan of a cookie on your computer or mobile device depends on its type. Session cookies remain active until you stop browsing, while persistent cookies last until they expire or are manually deleted. Most cookies we use are persistent, with expiration times ranging from 30 minutes to two years from the date they are downloaded to your device.

Managing Cookies
You can control and manage cookies in several ways. However, removing or blocking cookies may negatively impact your user experience, and certain parts of our website may become less accessible.

Most browsers automatically accept cookies, but you can adjust your preferences through your browser’s settings, typically found under “Tools” or “Preferences.” For detailed guidance on modifying browser settings or managing cookies, consult your browser’s help file or visit resources like www.allaboutcookies.org.

Note: Blocking cookies may not entirely prevent information sharing with third parties, such as advertising partners. To exercise your rights or opt out of specific data uses, refer to the instructions in the “Behavioral Advertising” section above.

Do Not Track
Currently, there is no industry-standard response to “Do Not Track” signals. As a result, we do not modify our data collection or usage practices when such signals are detected from your browser.

Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices, operational needs, or legal and regulatory requirements.

Complaints
If you wish to file a complaint, please contact us via email or mail using the details provided in the “Contact” section above.

If you are dissatisfied with our response, you have the right to escalate your complaint to the relevant data protection authority. You may contact your local authority or our supervisory authority for further assistance.